For 45 years, Life Fitness has been known for creating the best fitness solutions for sports centers and athletes. Their mission is to keep people fit, both in the gym and at home. Life Fitness offers a wide range of cardio, strength, and group training. Life Fitness began in the 1960s with their first electronic fitness device: the Lifecycle Exercise Bike. This was soon followed by the rower, treadmill and strength equipment. Today, Life Fitness has a wide range of fitness equipment: from crosstrainers to exercise bikes and recumbents to climbers.