360° Bike Experience in Brussels

Customer

THX Agency

Location

Brussels

Date

December 2023

At Fitnessapparatuur.nl, we are always looking for innovative ways to combine fitness and technology. In our latest project, we created an immersive 360° event venue at Plein Publiek in Brussels, specially designed to take 15 leading journalists on a virtual bike tour through the picturesque landscapes of the Netherlands.

The Concept:

The Setup:

Our focus was on simplicity and immersion. For this, a high-quality exercise bike was our choice in terms of equipment. Each journalist was given one of these state-of-the-art exercise bikes, positioned within a 360° panoramic projection of various Dutch landscapes. As they cycled, they could experience the beauty of the Netherlands, complete with dynamic visuals and ambient sounds, making for an almost lifelike cycling journey.

The Event:

During the event, journalists were invited to bike while attending a presentation. This unique setup allowed them to physically participate in the cycling experience while intellectually participating in the presentation. The combination of physical activity and immersive visuals made for an engaging and memorable experience.

Our Impact:

The feedback from the journalists was overwhelmingly positive. They appreciated the innovative approach to experiencing the Dutch landscapes and the unique way of combining a physical activity with an informative presentation. This event not only demonstrated Fitnessapparatuur.nl's capabilities in creating immersive fitness experiences, but also highlighted our commitment to delivering unique and memorable events.

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